Long before the murder of Trayvon Martin and still today, the hoodie has been a site of trauma, fear, and persecution. The mere act of wearing a hoodie has come to symbolize the systematic dehumanization of the Black community, especially young Black men. My line, Heart of Hoodie seeks to reclaim the hoodie as a source of warmth, comfort, strength, resilience, and most Importantly, Love.

#JusticeForGeorgeFloyd

We as people need to come together during these times while we are fighting for equality. No fight can be fought alone. We need to come together as a community to make the change we deserve. When you wear this hoodie you are standing with the community for change. You are standing for the BLM movement. You are standing for the right of equality. We will fight for change with STRENGTH. RESILIENCE. LOVE. 

HEART OF HOODIE BLACK LIVES MATTER